Benchmark Email Pricing, Features, Reviews & Comparison of Alternatives

Benchmark Email

Email marketing service provider

4.4/5 (48 reviews)

Benchmark Email Overview

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. Benchmark is a permission-based email marketing company that puts user deliverability and reputation at the forefront.

An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides innovative features to both small businesses and corporations alike. Benchmark has set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

Benchmark Email's automation pro tools enable users to manage welcome emails, abandoned carts and follow-up emails by tracking user activity. A drag and drop email editor allows users to create emails quickly and easily. Email templates serve to enhance user-productivity. Benchmark supports responsive emails, allowing users to read emails conveniently on desktop, laptop, tablet or smartphone. Benchmark also includes a code editor which allows users to build their own emails from scratch.

To help promote user engagement, Benchmark supports list builders and surveys and polls. A/B testing, inbox checking and reporting features help users gain actionable insight into email performance. Reports allow users to track email opens, links clicked and customer activity in real time. Multiple integrations serve to enhance the user-workflow.

Pricing

Starting from
$14/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

Chinese (Simplified), Chinese (Traditional), English, French, German and 5 others, Italian, Japanese, Portuguese, Spanish, Taiwanese

Benchmark Email Reviews

Overall rating
4.4/5
88% positive reviews
31
Excellent
11
Very good
4
Average
0
Poor
2
Terrible
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Waiting For the Beta

Used Daily for 1-5 months
Reviewed on 4/15/2017
Review Source: Capterra

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them.

But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence.

On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you.

There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros

Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons

Very limited feature set. Not standard at this point.

Response from Benchmark Email

Hi Judith,

We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

Again, thanks for the kind words and feedback.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
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My Review of Benchmark Email

Used Weekly for 1+ year
Reviewed on 9/18/2018
Review Source: Capterra

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros

I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons

I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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It just didn't work for me.

Used Weekly for 1-5 months
Reviewed on 12/5/2016
Review Source: Capterra

I tried Benchmark Email for a couple of months and while I found it fairly easy to use, I was disappointed in the low amount of "views" my emails got when I checked on the status. I understand that since I do not have my own domain named email, that free email services such as "Gmail" often end up in spam filters. However, I have used another email marketing service and got more opened emails through them, so I fear the stigma is more on Benchmark than the fact that I use a free email provider. Otherwise, I can't explain why the other service I have used worked better. For this reason, I have stopped using Benchmark, after a couple of months, and went back to my previous provider. It's no offense to the service, but if it's not working for me, as a marketing tool, why should I continue to use it?

Pros

The emails look very professional and the software is easy to use.

Cons

I was not getting enough feedback compared to another marketing tool I have used, so I decided to stop using Benchmark.

Response from Benchmark Email

Hello Michelle,

Thank you for this feedback, it really means a lot to us.

Based on your feedback, I understand your decision to use an alternative service.

Email delivery is essential to our service. We know we had issues with this in the past and we are working hard to provide our clients with the best email delivery possible. We are improving our vetting systems to avoid "spammer" like clients that could affect our sending reputation and we are improving our back end technology as well.

We are also working on more education to help our users understand best email marketing practices.

Again, Thank You for this feedback and we hope the next time you try us, your experience is much better.

- Daniel Miller

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10
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simple yet powerful

Used Daily for 1-5 months
Reviewed on 7/10/2018
Review Source: Capterra

Pros

benchmark provides a great WYSIWYG editor - much better than most and all of the preset templates are fully responsive. Navigation is simple, the layout is clean, and the reporting functionality is great. seamless automation mapping makes setting up automated campaigns a breeze. GREAT customer service is also a bonus.

Cons

Like most email marketing suites, it can get pricey as subscribership grows a there are lower cost alternatives available but they lack the functionality that benchmark offers. image storage is limited to 10mb without upgrading to unlimited for an additional five a month. Deliverability is ok but could be further improved but is getting better.

Response from Benchmark

Thanks for the review Mathew. We have worked countless hours to get the editor where it's at. It makes our day to read a comment like this :). At this time, email delivery is our top priority and we look forward to continuously improve our sending methods for best delivery to the inbox. Thank you for choosing Benchmark and for taking the time to write this review.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Customer service is great - but there are glitches in the program that need fixing.

Used Monthly for 1+ year
Reviewed on 7/17/2017
Review Source: Capterra

FREE Subscription!

Pros

That is free to PTA's! I like the fairly ease of use - -but wish there was a little more flexibility in the design features. And the blocks can sometimes make it tricky and tedious to edit.

Cons

The login -it never saves my password. And - sometimes it asks for the email address to login and other times it asks for username. This is confusing. I have had a lot of trouble with this. I also don't like that your account is closed down if you have too many bounces - - on the first time sending something out. It shouldn't do this unless it is a multiple case scenario. Schools search for alumni - this is the case. They give an email address to Harris Publishing that does our directory and we assume it is "good" but then it comes back. And - major corporations do not like Benchmark emails -and bounce them.

Response from Benchmark

Hello Kristina,

We are happy to see you use our PTA Email Marketing plan. We made this plan to help improve the communication to parents. In regards to editing the templates and your login issues, I would like to try to setup a support call to review this. Please contact us at your earliest convenience to schedule a 30 min call with your account manager or a support representative.

All the best!
- Daniel Miller

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Benchmark Email Pricing

Starting from
$14/month
Pricing options
Free Trial
Free
Subscription
Value for money

Free for up to 2,000 subscribers and 14,000 emails per month.
$13.99/month for 600 subscribers and unlimited sends per month.
$21.99/month for 1,000 subscribers and unlimited sends per month.
$27.99/month for 1,500 subscribers and unlimited sends per month.
Contact Benchmark for further information regarding large, extra large and massive pricing plans.

Benchmark Email Features

  • A/B Testing
  • API
  • Customizable Templates
  • Drag & Drop Interface
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Third Party Integration

  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Tagging

Additional information for Benchmark Email

Key features of Benchmark Email

  • Automated email sequences
  • Code editor
  • Contact list automation
  • Email editor
  • Engagement automation
  • Follow-up emails
  • Inbox checker
  • List management
  • Mobile views
  • Polls & surveys
  • Popup & signup forms management
  • Responsive emails
  • Subscriber onboarding

Benefits

  • With the Benchmark email designer, users can quickly drag-and-drop images and move around sections of their email. Edit images without any need for Photoshop. Automatically responsive and mobile friendly.

  • Build lists with customizable signup forms to match the user's website. Use autoresponders to create triggered campaigns that keep customers in the purchasing cycle.

  • Use polls and surveys to find out what subscribers want. Create and manage journeys to interact with customers. Social media interrogations to help tie all marketing together.

  • Real-time reports show how well email campaigns are working. Know who opened, clicked and shared. With A/B testing, users will know how their subscribers are likely to react to their emails.

  • Users can use the Inbox Checker feature to see how their email looks across all devices and inbox clients, including Windows and Mac OS.

  • Benchmark Email FAQs

    Below are some frequently asked questions for Benchmark Email.

    Q. What type of pricing plans does Benchmark Email offer?

    Benchmark Email offers the following pricing plans:

    Starting from: $14/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free for up to 2,000 subscribers and 14,000 emails per month.
    $13.99/month for 600 subscribers and unlimited sends per month.
    $21.99/month for 1,000 subscribers and unlimited sends per month.
    $27.99/month for 1,500 subscribers and unlimited sends per month.
    Contact Benchmark for further information regarding large, extra large and massive pricing plans.

    Q. What are the main features of Benchmark Email?

    Benchmark Email offers the following features:

    • Automated email sequences
    • Code editor
    • Contact list automation
    • Email editor
    • Engagement automation
    • Follow-up emails
    • Inbox checker
    • List management
    • Mobile views
    • Polls & surveys
    • Popup & signup forms management
    • Responsive emails
    • Subscriber onboarding

    Q. Who are the typical users of Benchmark Email?

    Benchmark Email has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

    Q. What languages does Benchmark Email support?

    Benchmark Email supports the following languages:

    Chinese (Simplified), Chinese (Traditional), English, French, German, Italian, Japanese, Portuguese, Spanish, Taiwanese

    Q. What type of pricing plans does Benchmark Email offer?

    Benchmark Email has the following pricing plans:

    Free, Subscription

    Q. Does Benchmark Email support mobile devices?

    We do not have any information about what devices Benchmark Email supports

    Q. What other apps does Benchmark Email integrate with?

    Benchmark Email integrates with the following applications:

    Clearlogin, Digioh, Justuno, LiveChat, PieSync, Privy, Slemma, Teamleader, Wishpond, Zendesk

    Q. What level of support does Benchmark Email offer?

    Benchmark Email offers the following support options:

    FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials