Campaign Monitor Pricing, Features, Reviews & Comparison of Alternatives

Campaign Monitor

Elegantly simple email marketing

4.6/5 (351 reviews)

Campaign Monitor Overview

Sign up for free and start creating your first email immediately. Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails. Design beautiful, branded, and personalized emails with our email builder that look incredible in every inbox, on every device. With our list management tools, you can manage your subscribers with ease and build segments based on your own criteria.

Over 2 million marketing professionals at 150,000 companies around the world trust
Campaign Monitor for simple and effective email marketing that delivers results.

With 24/7 customer support and plans starting at $9/month, Campaign Monitor is the ideal email marketing software for business.

Pricing

Starting from
€9/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Campaign Monitor Reviews

Overall rating
4.6/5
94% positive reviews
244
Excellent
85
Very good
17
Average
3
Poor
1
Terrible
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Best email marketing and automation solution i've used so far!

Used Daily for 1+ year
Reviewed on 10/8/2017
Review Source: Capterra

Pros

We've used other email marketing tools for different reasons over the years, but still always came back to read Campaign Monitor's excellent email marketing advice on their blogs and articles about best practices. Finally took the plunge a year ago and moved all our subscribers over. No regrets whatsoever!

Just the amazing email editor and template manager is enough to make me leave everything else and use Campaign Monitor. The extensive segmentation tools, super clear and well-formed APIs to connect with our CRM and outstanding customer journey setup is above and beyond what i've seen from other tools in the market. Oh and their brilliant responsive all-platform templates!!

Also, when they say 'award-winning' and round the clock support / success teams, they mean it! Definitely and whole-heartedly recommended!

Cons

I'm nit-picking, but how Campaign Monitor counts subscribers (in order to bill us) is different from some of the other tools out there. For e.g. if the same subscriber is in two mailing lists, it counts as two for billing purposes. If you have many lists, it tends to balloon your billing subscription out a bit.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Great Product, Great Support, Definitely Better than Others We have Tried

Reviewed on 9/9/2016
Review Source: Capterra

After over twelve hours attempting to log on, pay for, and conduct a REPEAT newsletter/emailout with one of its competitors, GetResponse, I had to look elsewhere, because their system was rejecting our email list, because it "looked" to GetResponse's totalitarian software as "very similar to another list on its server"---OF COURSE IT LOOKED SIMILAR---We had used their service twice in the past year---with admittedly a few "hiccups", but we had got those emails out. Their service refused to let us log in, or pay for, or reactivate our old account, so we had to create a new one---and that's likely one factor that led to the total failure of their organization to provide the slightest bit of genuine service to us yesterday.

Shortly before midnight, I tried competitor "RedCappi", but after I edited an outgoing email address, it looked as if they might delay sending the test emails, so while waiting to see how long that delay might be, I set up a "Campaign Monitor" account, and proceeded with the same process (our newsletter html was "ready to go"---having been produced by the IT guru at our factory overseas). Despite a good half-hour lead, the RedCappi test emailouts took over an hour and a half to arrive, versus maybe less than a minute with Campaign Monitor.

I was sold---uploaded all 4800 or so email addresses to Campaign Monitor without a hitch, and Campaign Monitor clearly pointed out a few dozen "oops" emails I had mis-formatted, and I was able to fix all and add them back into the emailout effortlessly.

When I wanted to send to the total list, instead of to four test email addresses, I found a helpful FAQ on the Campaign Monitor site which clearly walked me through how to resend to new subscribers---a vast difference from having to "Chat" on three separate occasions with the GetResponse team to help me with their less-user-friendly system (EVEN THOUGH I HAD USED GetResponse TWICE PREVIOUSLY)!

Pros

Hard question to answer---Sorry, I have to say "EVERYTHING"! Worked well, priced me in cheaper local currency, fast sendout, very helpful tips on mis-formatted emails, phenomenal customer support, no login or password struggles...the list goes on (a double-entendre).

Cons

Unsubscribe "Tag" added at the bottom of our emails was in a different font from the bottom portion of our emailout/newsletter---a minor point.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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This is your best option if you don't have a good CRM or Marketing Automation (Premier Plan user)

Used Daily for 1+ year
Reviewed on 7/27/2017
Review Source: Capterra

Non-Profit Discount, Volume Discount, Drip Automation, WYSIWYG editor (removing designer/developer dependency), Web Form Integration

Pros

You get a:
> WYSIWYG email editor (making responsive email design & development a piece of cake).
> Conditional email blocks based on list segmentation or conditions.
> Easy to setup email drips to your list, based on when they joined, segmentation rules or custom conditions
> User management to limit access to the lists and control actual email deployment
> Ability to run unlimited basic Spam Filter, Firewall and Email Client tests
> New reporting tab makes monitoring email performance much easier

Cons

The transnational emails are great for basic requirements. Anything more needs custom development and support. I was disappointed when I found there's no way to limit Transactional Emails to run on specific lists out of the box.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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It just works !

Used Daily for 2+ years
Reviewed on 6/30/2017
Review Source

Pros

Clear, clutter-free interface with the right tools for the job, everything is made to concentrate on your emailmarketing objectives and not how to use the tool :)
I've been using CM for close to 10 years and have witnessed their progressive and intelligent implementations : nothing is added that you won't *really* need and once it's added it's especially intuitive.
Add to that Campaign Monitor's daily tips, blog posts, ressources and especially their outstanding client support : you just can't go wrong.

Cons

Hard to fin anything really, maybe certain ways of implementing behavioral segments but then again maybe it's my Marketing objectives that aren't clear enough...

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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Campaign Monitor

Reviewed on 11/21/2015
Review Source

If you are using emails to communicate with customers you really can do a much better job with a service like Campaign Monitor. You can create and store templates, get instant reports on opens and clicks, and other data. They have very few glitches and when it happens they fix them right away. Customer service is better than excellent.

Pros

As mentioned, I would give their customer service a +++. I am a very small user. I'm sure they have much more important clients. But that's not how they treat me when I have a need. They are right on top of things and and I believe they treat me the same as a major user.

They also send periodic "lessons" on how to improve email content and they are worth reading.

Embedding photos/images is a breeze and you get quality true to that of the original image.true

Cons

If you are a savvy, tech-smart user you can navigate and use the service with few problems. If you are a 3/5 like me, it is sometimes a challenge to get around. After a while you can learn it, but the initial phases can be daunting.

They might consider creating a glossary for some of the technical terms.

There are a few options I wish they would incorporate in their text capabilities.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Campaign Monitor Pricing

Starting from
€9/month
Pricing options
Free Trial
Subscription
Value for money

Basic: €9/month
Unlimited: €29/month
Premier: €149/month

All with 24/7 support.

A 15% discount is offered for nonprofits.

Campaign Monitor Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Activity Dashboard
  • Data Import/Export
  • Multi-Channel Marketing
  • Real Time Analytics
  • Social Network Marketing
  • Tagging

Additional information for Campaign Monitor

Key features of Campaign Monitor

  • 250+ third party integrations
  • A/B testing
  • API availability
  • Activity tracking
  • Analytics suite
  • Bounce tracking
  • CRM integration
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Contact database
  • Conversion optimization tools
  • Custom forms
  • Customer behavioral data
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Data import
  • Data visualization
  • Design management
  • Detailed lists
  • Drag & drop interface
  • Drip email marketing
  • Dynamic content
  • Email archiving
  • Email automation
  • Email delivery & open tracking
  • Email distribution
  • Email marketing
  • Email monitoring
  • Email status reporting
  • Email templates
  • Email tracking & analytics
  • Engagement analytics
  • Event triggered email
  • Feedback collection
  • Geolocation
  • Image hosting
  • Inbox previews
  • Inbox previews
  • Inline CSS
  • Interactive "World View" reporting
  • Link tracking
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile ready templates
  • Monitoring
  • Multi-campaign
  • Performance reports
  • RSS to email
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Reporting & statistics
  • Retrieval
  • Scheduled emails
  • Segmentation & targeting
  • Send time optimization
  • Signup forms
  • Signup forms
  • Smart segments
  • Social media integration
  • Social reporting
  • Social sharing
  • Social sharing
  • Spam testing
  • Template management
  • Templates gallery
  • Time zone sending
  • Transactional email
  • Unsubscribe database
  • Visual journey designer
  • WYSIWYG email editor
  • Website integration
  • Whitelabel solution for agencies
  • eCommerce integration

Benefits

With Campaign Monitor, you have all of the features you need to run beautifully-designed, professional email marketing campaigns to grow your business.

Design gorgeous emails that get results
With our drag-and-drop email builder you can start from a variety of professionally-designed templates and make them your own for completely branded and truly unique emails that look great on any device.

Deliver personalized email content to every customer
Emails are most powerful when they’re personalized. Our easy-to-use, yet powerful tools allow you to customize, segment, and grow your lists so you can target the right contact and send the most relevant messages.

Test and measure the success of your campaigns
Get insights into how your emails are performing in real time with interactive analytics on campaign activity. See how your audience is engaging with your emails, sharing your content and which calls to action are most effective.

GetApp Analysis

Keeping customers loyal requires frequent communication. Campaign Monitor is an email marketing solution that makes it easier for digital agencies, marketers, and businesses of all sizes to send personalized email messages and relevant offers to their fans and customers.

Mobile-ready templates, spam testing, inbox previews, and A/B testing make Campaign Monitor a reliable solution for creating, sending, and optimizing advanced email marketing campaigns. The web-based platform is currently used by more than two million people at 120,000 businesses located around the globe.

Campaign Monitor

What is Campaign Monitor?

Campaign Monitor is an email marketing platform for businesses that makes it possible for users to design their own personalized messages for customers and fans. In addition to creating and sending customized email messages, Campaign Monitor also provides a way for users to optimize their campaigns through detailed reports and advanced analytics.

Campaign Monitor allows businesses to create branded, personalized emails using a drag-and-drop email builder. List management tools help businesses build segmented lists based on their own criteria. Meanwhile, campaigns can easily be automated to ensure the right customers are receiving the right messages at optimal times.

Of course, successful campaigns require more than just top-notch designs and automation features. They also require optimization, which Campaign Monitor provides. The solution includes tools for tracking the success of email marketing campaigns in real-time. At a glance, users can see who opened their emails, who shared their emails, and what the people they’re sharing them with are saying to their friends.

Professional Layouts

Campaign Monitor Main Features

Creating Marketing Emails

Campaign Monitor’s DIY email builder enables users to design branded, personalized emails. These emails are optimized for every inbox, regardless of whether the recipient is using a desktop or mobile device to retrieve his or her messages.

One of the first steps when developing a new email campaign is to select a design using Campaign Monitor’s email builder. Campaign Monitor offers a range of designs, each with flexible layouts that ensure no two business emails look exactly alike. Drag-and-drop elements let you place images and text in the right spots within your messages. You can also set up your emails to display different content for different subscribers based on their preferences. This is called dynamic content.

Email Builder

Managing Lists

List segmentation features make it possible for businesses to send relevant content to the customers or fans who are most likely to convert. Campaign Monitor’s list management tools provide for subscriber segmentation, triggered messaging, personalized content, and webhooks.

Send your messages to the subscribers most likely to be interested in your content at the time when they’re most likely to convert. Using whichever information you have — user preferences, past campaign activity, location, purchase histories, and demographics, for example—you can create segmented lists. Dynamic content is also a useful way to send messages to subscribers based on the information you know about them.

Add Subscribers Manually

Automating Campaigns

Automated campaigns work seamlessly in the background. Once they’re setup, a business simply imports its subscriber or customer information into Campaign Monitor, and then sits back while the cloud-based application sends their pre-designed messages at optimal times.

As a Campaign Monitor user, you can set up triggered emails to automatically go out to selected customers whenever certain criteria has been met. For example, depending on your industry, you might want to set up a recurring email that goes out to fans before their memberships expire. Or, you may want to send a thank you email to customers whenever new online transactions have gone through.

Email Workflows

Tracking Results

Analytics are the key to optimizing modern email marketing campaigns. Campaign Monitor’s platform includes a substantial analytics and reporting component, which allows users to see who opened their emails and what aspects of their messages were most interesting or relevant to recipients. Businesses can also see who their emails were shared with.

Start tracking the results of your campaign for future optimization efforts. When you embed “Like” or “Tweet” buttons in your marketing emails, you’ll be able to see exactly who shared your emails and what those sharers said to their friends and followers on social networks like Twitter and Facebook. Campaign Monitor also has an iPhone app that you can use to see who is joining your lists and watch what’s going on with your campaigns in real-time, regardless of whether you’re sitting in front of a computer.

Mobile Analytics

Campaign Monitor Integrations

Campaign Monitor integrates with more than 100 third-party applications. These applications include Salesforce, Facebook Subscribe, Lytics, MailSync, Zapier, Podio, Enlist iPad App, Unbounce, Wufoo, and many others.

Campaign Monitor Pricing

Campaign Monitor offers monthly basis and unlimited plans starting at $29. Campaign Monitor plans include 24/7 support. Businesses also have the option of paying per campaign. This option costs $5 per campaign, plus 1 cent per recipient.

Campaign Monitor Bottom Line

  • Drag-and-drop tools simplify the email creation process
  • Designed for businesses of all sizes, including digital agencies and marketers
  • Straightforward tools to grow subscriber lists
  • Automation features help optimize existing campaigns
  • Social features promote sharing on Facebook and Twitter

Campaign Monitor FAQs

Below are some frequently asked questions for Campaign Monitor.

Q. What type of pricing plans does Campaign Monitor offer?

Campaign Monitor offers the following pricing plans:

Starting from: €9/month

Pricing model: Subscription

Free Trial: Available

Basic: €9/month
Unlimited: €29/month
Premier: €149/month

All with 24/7 support.

A 15% discount is offered for nonprofits.

Q. What are the main features of Campaign Monitor?

Campaign Monitor offers the following features:

  • 250+ third party integrations
  • A/B testing
  • API availability
  • Activity tracking
  • Analytics suite
  • Bounce tracking
  • CRM integration
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Campaign segmentation
  • Click-through tracking
  • Contact database
  • Conversion optimization tools
  • Custom forms
  • Customer behavioral data
  • Customer segmentation
  • Customizable branding
  • Customizable fields
  • Data import
  • Data visualization
  • Design management
  • Detailed lists
  • Drag & drop interface
  • Drip email marketing
  • Dynamic content
  • Email archiving
  • Email automation
  • Email delivery & open tracking
  • Email distribution
  • Email marketing
  • Email monitoring
  • Email status reporting
  • Email templates
  • Email tracking & analytics
  • Engagement analytics
  • Event triggered email
  • Feedback collection
  • Geolocation
  • Image hosting
  • Inbox previews
  • Inbox previews
  • Inline CSS
  • Interactive "World View" reporting
  • Link tracking
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile ready templates
  • Monitoring
  • Multi-campaign
  • Performance reports
  • RSS to email
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Reporting & statistics
  • Retrieval
  • Scheduled emails
  • Segmentation & targeting
  • Send time optimization
  • Signup forms
  • Signup forms
  • Smart segments
  • Social media integration
  • Social reporting
  • Social sharing
  • Social sharing
  • Spam testing
  • Template management
  • Templates gallery
  • Time zone sending
  • Transactional email
  • Unsubscribe database
  • Visual journey designer
  • WYSIWYG email editor
  • Website integration
  • Whitelabel solution for agencies
  • eCommerce integration

Q. Who are the typical users of Campaign Monitor?

Campaign Monitor has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business

Q. What languages does Campaign Monitor support?

Campaign Monitor supports the following languages:

English

Q. What type of pricing plans does Campaign Monitor offer?

Campaign Monitor has the following pricing plans:

Subscription

Q. Does Campaign Monitor support mobile devices?

Campaign Monitor supports the following devices:

iPhone

Q. What other apps does Campaign Monitor integrate with?

Campaign Monitor integrates with the following applications:

Accelo, Ambassador, Bitium, Customer Thermometer, Cyfe, Help Scout, InviteBox, LiveChat, Podio, Simple Sales Tracking

Q. What level of support does Campaign Monitor offer?

Campaign Monitor offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials