SendGrid Pricing, Features, Reviews & Comparison of Alternatives

SendGrid

Email Delivery. Simplified.

4.2/5 (173 reviews)

SendGrid Overview

The SendGrid platform will improve your transactional email delivery and easily scale to meet your needs. Providing flexible Web and SMTP APIs, SendGrid can easily integrate with any cloud based email infrastructure. Our powerful cloud-based email infrastructure will have your transactional email up and running in minutes.

On Average, 20% of emails never reach the inbox. Because of this, email delivery is never guaranteed, even for the transactional emails which are critical to any business. To solve this problem, SendGrid provides application developers with world class email deliverability expertise, ensuring your emails reach customer inboxes. We provide quick and easy integration through an SMTP relay or the use of more robust and flexible APS's. SendGrid supports various frameworks, languages and applications, all so you can focus on your business and let us worry about the delivery of your emails.

Actionable, Real Time Analytics
Drive solid business decisions with precise analytics on your email campaigns. Easily categorize separate email campaigns and track statistics down to the email address. Track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks. All stats are available or customizable through our Event and/or Web APIs.

Reputable Experience
SendGrid is the email delivery platform of choice for 150,000 web application companies and developers, including Uber, foursquare, Pinterest, Airbnb, Twilio, Spotify and Pandora. SendGrid delivers more than 100 billion emails per year, for both small and enterprise level companies.

Whether you're sending 100 emails or billions of emails per month, SendGrid's infrastructure is ready to scale and meet the demand at any moment.

Pricing

Starting from
$10/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, China, Europe and 5 others, Germany, India, Japan, Latin America, Middle-East and Africa

Supported Languages

English

SendGrid Reviews

Overall rating
4.2/5
85% positive reviews
88
Excellent
59
Very good
14
Average
4
Poor
8
Terrible
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An Easy to Use Email Marketing Software

Used Weekly for 1-5 months
Reviewed on 7/5/2018
Review Source: Capterra

The detailed stats from each email campaign is amazing, and the Unsubscribe groups option really helped with GDPR compliance

Pros

1. On the bottom left side of the dashboard is a small reputation percentage bar, that measures your reputation. The bar is updated daily based on your email sends, your reputation goes down if your email bounces or is marked as spam.
2. Stats: SendGrid provides A LOT of data on the performance of your email campaigns, these stats are: Requests, Delivered, Opens, Unique Opens, Clicks, Unique Clicks, Unsubscribes, Spam Reports, Bounces, Blocks, Bounce Drops, Spam Report Drops, Unsubscribe Drops and Invalid Emails. SendGrid also provides stats such as: Global Stats, Category Stats, Category Comparison, Subuser Stats, Subuser Comparison, Geographical, Email Clients & Devices, Mailbox Provider Stats, Mailbox Provider Comparison, Browser Stats, and Browser Comparison
3. A/B Testing
4. Unsubscribe Groups: This is without doubt my favorite feature from SendGrid. When you click on "Marketing" on the left side of your dashboard, and select tour from the drop down, it sort of lists steps to set up for sending marketing emails. Step 3 on the list of things to do is to create unsubscribe groups. Here you can Create groups that represent types of email that you regularly send to your recipients. If a recipient chooses to unsubscribe, they will have the option of selecting which of these groups they want to unsubscribe from.

Cons

1. The Email templates in SendGrids gallery are a bit basic which initially wasn't a problem as I liked creating my own template, but I did not like how I couldn't modify the "columns" module to my taste.

I wanted to create a template with three columns with the center column bigger than the two on the side. The idea was to have my client's images linking to their projects (On their websites) on the side columns, with the write up in the center column.
However, that couldn't be done (At least so far it seems so as I can't find any option to tweak the size/width of each column) as each column has an equal width.

2. No automation function: I'd like to create a sort of If/Then sequence where I can resend an email to a group of people after x days, for example, I'd like to resend an email (With a different heading of course) to people who have not opened the first email after four days.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

9.0/10
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SendGrid offers a great transactional email API, but deliverability & support issues hold it back

Used Daily for 6-12 months
Reviewed on 8/1/2018
Review Source: Capterra

Easy integration into our platform and deliverability metrics. Dedicated IP, if you pay for it.

Pros

We use SendGrid for transactional emails, such as welcome messages & notifications. Generally, SendGrid offers great tools to integrate emails into a variety of different application platforms and programming languages. We really like its level of detail when checking on the status of emails. Sendgrid is also free for basic transactional emails, which makes it easy to try and ensure it will work with your application. We use a third-party library called Nodemailer with Sendgrid, so switching from a different service to Sendgrid was trivial.

Cons

While the service is easy to use and offers comprehensive email activity metrics, there are a few things about it we didn't like. First, because the free tier uses shared IPs, we consistently had emails that wouldn't get delivered because of IP blocks. There were a handful of IPs that we had that experience with, and it persisted for weeks -- without any support intervention. Sendgrid must have deliverability metrics on their side as well, so I am surprised they didn't drop these IPs from their IP pool proactively. We had to upgrade to the PRO plan, which was the least expensive plan that had a dedicated IP. We also had to pay extra for 30 days of email history, you get 3 days by default. I'd love to see all these options be a-la-carte, but I get that you need to make revenue somehow, and few companies send enough emails to justify jumping to the next paid plan -- unless you NEED that deliverability guarantee that you get w/ dedicated IPs, which we did.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
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Sendgrid shines on mass mailing, but lacks some required features

Used Daily for 2+ years
Reviewed on 7/25/2018
Review Source: Capterra

Transactional email

Pros

Sendgrid is ready for your scale. From the smallest Saas apps to the largest enterprises, Sendgrid was built with scale in mind. It handles transactional emails very well, and is relatively simple to integrate into your codebase or product workflow. Templates come out of the box, but some coding knowledge is needed to style transactional emails. All templates can be easily versioned.

Concerns on security and blacklisting are limited. As long as you follow their recommendations, Sendgrid will deliver your email.

Pricing is very fair and generous. In years of use, I've never gone over a plan limit.

Cons

Functionality can be limited in interesting ways depending on your plan. On the most basic paid plans, several code features are just missing. Reporting is the most glaring issue, with basic reporting showing only a rolling group of recently sent emails. Without a deeper dive into your logs, you may miss issues.

Transactional emails also lack some features that seem required, like weblinks for email and easy native unsubscribe. There are workarounds for both, but not without challenges. Version tracking for templates is also completely missing, unless you use new versions for each edit you make.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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We use SendGrid to send emails from our database. It does a fabulous job!

Used Daily for 2+ years
Reviewed on 12/5/2017
Review Source: Capterra

They consistently send out my emails and help us comply with the CAN-SPAM act. They help us make sure people are getting the emails they want but not the ones they don't. I can't imagine trying to manage our emails without them.

Pros

It sends emails from our database. The set up for that was extremely easy, and as a non-profit, the pricing is extremely affordable. It allows us to see general statistics for our emails as well as monitor whether a specific recipient actually opened a specific email or clicked on it. It also notifies us if someone clicks spam or unsubscribes so we can remove them from our database. It's easy to monitor what is happening to our emails. When we were somehow blacklisted by AT&T, we were able to catch that quickly and get it resolved.

Cons

SendGrid campaigns is a little difficult to work with. Also, their unsubscribe groups doesn't seem to work as well as I would like. It is difficult to know exactly what categories of email people are wanting to receive.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Awesome software!

Used Daily for 2+ years
Reviewed on 3/9/2018
Review Source: Capterra

We send approximately 300K emails per month and Sendgrid made this job very easy for us. I strongly recommend this software.

Pros

We needed an email server provider for our web application and my friend recommended me Sendgrid 3 years ago. We are still using it without any problem. Our Pro 300K plan gives us a clean, dedicated IP address so our automatic emails don't end up in Spam folders.

You can observe the email's journey and get various analytics on how many emails are delivered, how many people have opened, how many clicks etc.

Our marketing team also started to use Sendgrid to send newsletters. It is very easy to manage contact lists and subscriptions.

Customer support is great. They helped a lot whenever we have a question or problem.

API documentation is clean and thorough.

Cons

Website menu structure is a bit complicated and left menu fonts are faded. It is hard to read the menu elements. It's color should be darker.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

SendGrid Pricing

Starting from
$10/month
Pricing options
Free Trial
Free
Subscription
Value for money

Free Plan: up to 200 emails credit per day.

Bronze, Silver, Gold and Platinum Plans available: include higher email volume and access to APIs

SendGrid Features

  • API
  • Automatic Notifications
  • Chat
  • Monitoring
  • Reporting & Statistics

  • Activity Dashboard
  • CRM Integration
  • Call Monitoring
  • Call Recording
  • Call Reporting
  • Call Routing
  • Call Transfer
  • Caller ID
  • Conferencing
  • Instant Messaging
  • Live / Video Conferencing
  • Receiving
  • SMS Integration
  • Third Party Integration
  • Voice Mail

Additional information for SendGrid

Key features of SendGrid

  • A/B Testing
  • API KEY Permissions
  • Alerts / Notifications
  • Campaign Reporting
  • Category Tag
  • Contact Management API
  • Content Management
  • Custom API Integration
  • Custom Categories
  • Custom Fields
  • Custom Integration
  • Customer Segmentation
  • Customizable Branding
  • DKIM Customization
  • Dedicated & Multiple IP Addresses
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Domain Level Load Balancing
  • Drag & Drop Editor
  • Email Analytics
  • Email Reports
  • Email Template Engine
  • Engagement Tracking
  • Feedback Loop
  • Geography, Device, and ISP Statistics
  • Google Analytics integration
  • IP Whitelabeling
  • ISP Monitoring
  • Individual Campaign Statistics
  • List and Contact Management
  • Marketing Email Services
  • Module Library
  • Open & Click Tracking
  • Parse Webhook
  • Performance Monitoring
  • Real-time Data
  • Recipient Management
  • Reputation Monitoring
  • Responsive Layouts
  • SMTP API
  • SMTP Relay
  • SMTP Service
  • SPAM Filter Testing
  • Scheduling Management
  • Step-by-Step Wizards
  • Sub-user API
  • Subscription Tracking
  • Substitution Tags
  • Suppression List Management
  • Testing Management
  • Track Email Activity at User Level
  • Two-Factor Authentication
  • Unsubscribe Tracking
  • View Statistics by Time Period

Benefits

SendGrid provides reliable email deliverability which scales with any business. Our cloud-based email solution replaces your email infrastructure so you don't have to build, scale and maintain these systems in-house.

Get customizable and flexible APIs, real-time analytics, and 24/7 phone or chat support to help you every step of the way.

GetApp Analysis

A mail server built for developers, by developers, SendGrid is a cloud-based service that virtually eliminates the complexities that typically go along with sending emails on a large scale. In addition to sending emails on behalf of its clients, SendGrid also saves its users time and money, and offers reliable delivery to the inboxes of email recipients.

SendGrid improves email deliverability for application-generated email. Its key features also include the Event Webhook, which allows developers to provide their companies with details across all emails sent through SendGrid, and the Parse Webhook, which allows senders to parse the attachments and contents of incoming emails.

Marketing Dashboard

What is SendGrid?

SendGrid was created to improve the lives of developers. The cloud-based solution does this by offering an email infrastructure that relieves developers of the costs and complexities that typically go along with building their own email infrastructures. This enables developers to focus on their core businesses, rather than focusing on email alone.

By using SendGrid, companies can decrease the percentage of emails that end up in spam folders or end up disappearing altogether. This is all done without having to dedicate any extra time or money to securing infrastructures and practicing deliverability monitoring. SendGrid handles the heavy lifting for its clients, providing a way to integrate into any app to improve email deliverability rates. SendGrid also analyzes email campaigns with real-time analytics to drive sound business decisions. Developers are able to categorize separate email campaigns and track statistics down to the email address level.

Recipient List

SendGrid Main Features

Transactional Email

SendGrid offers transactional email delivery that is scalable and reliable. Included in SendGrid’s platform are shared or dedicated IP addresses, email authentication, ISP feedback loops, outbound spam monitoring, and IP reputation scoring.

Integrate SendGrid into your transactional email program using the solution’s web and SMTP APIs, along with an SMTP relay that allows you to decide which integration method makes the most sense in your business environment. SendGrid offers support for multiple development frameworks. Libraries and code samples are also available.

Statistics Dashboard

Marketing Email

SendGrid’s email delivery platform delivers more than 13 billion emails each month for more than 180,000 small, medium, and large-size organizations. Thanks in large part to a whitehat sender reputation, SendGrid’s customers experience very low spam rates.

Use SendGrid’s campaign creation wizard to design your next email marketing campaign. Pre-designed email templates offer you flexibility in terms of how your campaign will look. Meanwhile, a drag and drop editor makes it easy to institute changes to your campaign at any time. You also have the option to use your own HTML, and to schedule campaign delivery times.

Campaign Creation Wizard

Advanced Deliverability

SendGrid facilitates the deliverability of transactional and promotional mobile emails all from a unified platform. This saves businesses time by consolidating the process, and it eliminates the need to deal with multiple vendors. Common email types that SendGrid supports include email marketing campaigns, newsletters, promotional campaigns, and trigger-based notifications and alerts.

SendGrid authenticates email senders, which is one of the ways that the platform is able to ensure such high levels of email deliverability. The solution also protects server-to-server connections and uses outbound spam monitoring to ensure your emails never disappear en route.

Spam Reports

Email Analytics

Real-time analytics and reporting features provide valuable insight into the performance of any email campaign. SendGrid uses an Event Webhook, along with a statistics dashboard, to give its users all the detailed information they need. Developers can track email requests, deliveries, bounce rates, spam reports, clicks, opens, and unsubscribes in real-time. They can also create customized reports based on the timeframe, email category, ISP geography, or device-type.

To dig into your own email campaigns, select a campaign from your dashboard and take a look at the real-time click-through rates and bounce rates. You’ll also see a summary view of all of your campaigns, which is useful for monitoring overall campaign effectiveness and recipient list growth. Active support and document resources are available if you need help through this process.

Analytics Dashboard

SendGrid Integrations

SendGrid integrates with any web app through a SMTP relay or a Web API. Integration usually takes less than five minutes to complete.

SendGrid also integrates with many marketing solutions partners, including Hubspot and Pardot. These partners provide frontend services to their customers, and SendGrid provides the backend email infrastructure.

SendGrid Pricing

SendGrid offers a tiered pricing structure based on the number of emails sent and access to various, advanced APIs. New users can send up to 200 emails a day for free, with no credit card necessary.

SendGrid Bottom Line

  • Improves email deliverability for application-generated email.

  • Eliminates the complexities that go along with sending emails on a large scale.

  • Offers reliable delivery to the inboxes of email recipients.

  • Allow developers to provide companies with details across all email sent through SendGrid.

  • Works with some of the largest app companies on the market.

SendGrid FAQs

Below are some frequently asked questions for SendGrid.

Q. What type of pricing plans does SendGrid offer?

SendGrid offers the following pricing plans:

Starting from: $10/month

Pricing model: Free, Subscription

Free Trial: Available

Free Plan: up to 200 emails credit per day.

Bronze, Silver, Gold and Platinum Plans available: include higher email volume and access to APIs

Q. What are the main features of SendGrid?

SendGrid offers the following features:

  • A/B Testing
  • API KEY Permissions
  • Alerts / Notifications
  • Campaign Reporting
  • Category Tag
  • Contact Management API
  • Content Management
  • Custom API Integration
  • Custom Categories
  • Custom Fields
  • Custom Integration
  • Customer Segmentation
  • Customizable Branding
  • DKIM Customization
  • Dedicated & Multiple IP Addresses
  • Deliver, Open, Bounce Rates, Clicks, Spam reports
  • Domain Level Load Balancing
  • Drag & Drop Editor
  • Email Analytics
  • Email Reports
  • Email Template Engine
  • Engagement Tracking
  • Feedback Loop
  • Geography, Device, and ISP Statistics
  • Google Analytics integration
  • IP Whitelabeling
  • ISP Monitoring
  • Individual Campaign Statistics
  • List and Contact Management
  • Marketing Email Services
  • Module Library
  • Open & Click Tracking
  • Parse Webhook
  • Performance Monitoring
  • Real-time Data
  • Recipient Management
  • Reputation Monitoring
  • Responsive Layouts
  • SMTP API
  • SMTP Relay
  • SMTP Service
  • SPAM Filter Testing
  • Scheduling Management
  • Step-by-Step Wizards
  • Sub-user API
  • Subscription Tracking
  • Substitution Tags
  • Suppression List Management
  • Testing Management
  • Track Email Activity at User Level
  • Two-Factor Authentication
  • Unsubscribe Tracking
  • View Statistics by Time Period

Q. Who are the typical users of SendGrid?

SendGrid has the following typical customers:

Large Enterprises, Mid Size Business, Small Business

Q. What languages does SendGrid support?

SendGrid supports the following languages:

English

Q. What type of pricing plans does SendGrid offer?

SendGrid has the following pricing plans:

Free, Subscription

Q. Does SendGrid support mobile devices?

SendGrid supports the following devices:

iPhone

Q. What other apps does SendGrid integrate with?

SendGrid integrates with the following applications:

Ambassador, Bitium, ChargeOver, Custora, Leftronic, LoginRadius, Net-Results, Oempro, SeamlessGov, Zapier

Q. What level of support does SendGrid offer?

SendGrid offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials