Email Marketing Software
4/5 (28 reviews)Whether you're an email marketing pro or just starting out, the objective of VerticalResponse is to let you create, send and track professional-looking emails quickly and affordably.
The tool take the work out of email creation and guide you through, step-by-step on how to use one of their 700 professional, pre-designed email templates, for any size or type of business.
You can also create professional surveys and discover how to build stronger customer relationships by identifying their most important needs, receive valuable customer feedback, ask your customers what products and services they want and run customer satisfaction surveys
The online survey feature is fully integrated with the email marketing tool.
Pros
They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
Cons
With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.
Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.
Pros
Super easy to use! Great templates help you create fabulous looking emails.
Cons
Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.
Pros
I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.
Cons
I had some user errors on my end but as far as the software i dont have any complaints that i can think of.
Ease of use
Pros
This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.
Cons
At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.
Convenient and easy to use. Has really helped our business gro
Pros
Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner
Cons
There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner!
Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: $196/ month
Discounts for Non-Profits
Below are some frequently asked questions for VerticalResponse.
VerticalResponse offers the following pricing plans:
Starting from: $11/month
Pricing model: Subscription
Free Trial: Available
Free: Up to 300 contacts, send up to 4000 emails per month
Basic: starting at $11/month
Pro: starting at $16/ month
Pro+: $196/ month
Discounts for Non-Profits
VerticalResponse offers the following features:
VerticalResponse has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
VerticalResponse supports the following languages:
English
VerticalResponse has the following pricing plans:
Subscription
We do not have any information about what devices VerticalResponse supports
VerticalResponse integrates with the following applications:
Bullhorn, Bullhorn CRM, Custora, Dasheroo, Flipcause, LoginRadius, Pipeliner CRM, ProjectManager.com, Wishpond, Zoho SalesIQ
VerticalResponse offers the following support options:
Online Support, Phone Support, Video Tutorials
Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.