IBM Watson Campaign Automation Pricing, Features, Reviews & Comparison of Alternatives

IBM Watson Campaign Automation

SaaS-based, AI-enabled campaign automation assistant

5/5 (1 review)

IBM Watson Campaign Automation Overview

IBM Watson Campaign Automation is a cloud-based, artificial intelligence (AI) powered marketing automation solution which enables the personalization of customer journeys across multiple channels including SMS, email, mobile push, and social media. The software offers tools for campaign automation, A/B testing, lead scoring, interactive reporting, and more.

With Watson Campaign Automation’s design canvas, users can create custom multi-step, multi-channel campaigns collaboratively with their marketing team colleagues. Multiple digital channels, including web, email, SMS, social media, and mobile push can be combined in a single campaign. The IBM journey designer allows users to create customer journey maps, share these with their colleagues, and use them to establish common goals and designed optimal customer experiences. Campaigns can be personalized, and A/B/n (multivariate) testing enables the identification of best-performing messages, and optimization of campaign open and click-through rates.

The AI-powered Watson Marketing Assistant provides users with access to a variety of information, including campaign reports, KPIs, trends, industry benchmarks, performance predictions, and more, through the self-learning conversational interface. Users can also hover over graphs and charts to view insights into possible campaign optimizations. Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure actual results against investment to determine future marketing spend.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription

Devices

Business size

S
M
L

Markets

Europe, United States

Supported Languages

Danish, Dutch, English, Finnish, French and 14 others, German, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

IBM Watson Campaign Automation Reviews

Overall rating
5/5
100% positive reviews
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Excellent
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Capable and Easier Than Salesforce Marketing Cloud

Used Weekly for 1+ year
Reviewed on 5/1/2018
Review Source: SoftwareAdvice

Pros

Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons

Some of the more advanced features require a learning curve, but once mastered they are quite reliable.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10

IBM Watson Campaign Automation Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription

Essentials, Standard and Premium packages are available.
Contact IBM for full pricing information.

IBM Watson Campaign Automation Features

  • A/B Testing
  • Campaign Analysis
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Multi-Channel Marketing
  • Reporting & Statistics

  • API
  • Activity Dashboard
  • Campaign Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for IBM Watson Campaign Automation

Key features of IBM Watson Campaign Automation

  • A/B/n testing
  • AI-powered Watson Assistant
  • Analytics/ROI tracking
  • Behavioral data
  • CRM integration
  • Campaign automation
  • Campaign design
  • Customer journey building
  • Customer journey personalization
  • Dynamic content
  • Industry benchmarking
  • Lead management
  • Lead scoring
  • Marketing automation
  • Message templates
  • Multi-channel communication
  • Multi-channel marketing
  • Performance management
  • Performance reporting
  • Planning & budgeting
  • Sales intelligence

Benefits

  • Multi-step, multi-channel marketing campaigns can be designed and automated through the visual canvas, with teams able to collaborate on campaign programs and blend channels including SMS, social, email, and mobile push.

  • Leads can be scored using prospect behavior to identify quality leads, and nurtured to reduce customer acquisition costs and maximize budget.

  • Marketing plans can be connected to investments, allowing users to plan for revenue impact and measure investment against actual results to decide how marketing budgets can be spent most effectively.

  • Campaign emails, landing pages, push notifications, and other content can be personalized to increase engagement, with A/B/n (multivariate) testing to optimize marketing messages.

  • The AI-powered Watson marketing assistant provides users with access to KPIs, open rates, tone analysis, industry benchmarks, campaign reports, trends, performance predictions, and more, through its self-learning, conversational interface.

  • IBM Watson Campaign Automation FAQs

    Below are some frequently asked questions for IBM Watson Campaign Automation.

    Q. What type of pricing plans does IBM Watson Campaign Automation offer?

    IBM Watson Campaign Automation offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Essentials, Standard and Premium packages are available.
    Contact IBM for full pricing information.

    Q. What are the main features of IBM Watson Campaign Automation?

    IBM Watson Campaign Automation offers the following features:

    • A/B/n testing
    • AI-powered Watson Assistant
    • Analytics/ROI tracking
    • Behavioral data
    • CRM integration
    • Campaign automation
    • Campaign design
    • Customer journey building
    • Customer journey personalization
    • Dynamic content
    • Industry benchmarking
    • Lead management
    • Lead scoring
    • Marketing automation
    • Message templates
    • Multi-channel communication
    • Multi-channel marketing
    • Performance management
    • Performance reporting
    • Planning & budgeting
    • Sales intelligence

    Q. Who are the typical users of IBM Watson Campaign Automation?

    IBM Watson Campaign Automation has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does IBM Watson Campaign Automation support?

    IBM Watson Campaign Automation supports the following languages:

    Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish

    Q. What type of pricing plans does IBM Watson Campaign Automation offer?

    IBM Watson Campaign Automation has the following pricing plans:

    Subscription

    Q. Does IBM Watson Campaign Automation support mobile devices?

    We do not have any information about what devices IBM Watson Campaign Automation supports

    Q. What other apps does IBM Watson Campaign Automation integrate with?

    We do not have any information about what integrations IBM Watson Campaign Automation has

    Q. What level of support does IBM Watson Campaign Automation offer?

    IBM Watson Campaign Automation offers the following support options:

    Knowledge Base, Online Support, Video Tutorials