Pinpointe On-Demand Pricing, Features, Reviews & Comparison of Alternatives

Pinpointe On-Demand

Advanced-feature email marketing for less

4.7/5 (41 reviews)

Pinpointe On-Demand Overview

Pinpointe helps marketers create, personalize, automate and track email campaigns with ease. This email service provider is ideal for mid to large companies or agencies that want to send high volume emails using "next-level" features.

Pinpointe users have access to advanced features like autoresponders, drip campaigns, behavioral targeting, spam scoring, a detailed preview tool, a free image library, split testing, lead capture forms and customizable metrics - just to name a few.

The platform can integrate with many of your favorite apps including: Salesforce.com, WordPress, Zapier.com and Sumome.com.

Pricing

Starting from
$42/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, Europe, United Kingdom, United States

Supported Languages

English

Pinpointe On-Demand Reviews

Overall rating
4.7/5
98% positive reviews
28
Excellent
12
Very good
1
Average
0
Poor
0
Terrible
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Pinpointe is perfect for creating emails that outperform the competition because of higher deliverability rates, pre-flight tools & robust reporting

Used Daily for 2+ years
Reviewed on 11/15/2017
Review Source

Pros

I have worked with Pinpointe for over 6 years and they have always been super responsive to our needs. The UI is logical and easy to use with extraordinary reporting and statistics. Their support team is extremely helpful and knowledgeable with responses generally received within an hour. The deliverability is also better than any other system we have tested and they include great testing tools allowing for multi-variant/split testing. My favorite tool is the inbox preview which shows you 25+ inboxes and includes a pre-flight spam checker.

Currently I am using their Enterprise edition which allows me to create dedicated sub accounts with an administrator account and additional configuration options. I have 3 of my clients on the platform and all of them are very impressed with the delivery and reporting they are receiving.

Cons

They don't have a price point that is competitive for small senders, nor do they have a free account. Their target is higher volume and Enterprise

The Campaign Builder is very easy to use and intuitive, however I would like to see additional templates added or more options for layouts within these templates.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Recommend to all my clients, easy to use, easy to setup, super helpful team, very responsive

Used Weekly for 2+ years
Reviewed on 10/19/2017
Review Source: Capterra

Pros

Background: I'm a freelance developer who does a lot of web development for companies, usually working with marketing. As such, I get a lot of requests about tools they can use for email marketing, SEO, etc. Pinpointe is my number one recommendation for email marketing.

- The UI is easy to use and the system has a very simple interface
- Statistics reporting is thorough and provides a lot of information (they are adding more with each update)
- Support is helpful. You usually get a reply within an hour and the support staff have the ability to escalate issues quickly to the development team. I've never run into an issue that they couldn't help me workaround until officially fixed.
- Deliverability has been better than other systems I've tested
- Great range of tools for improving send results - split testing, inbox previewing, spam checker
- Has an Enterprise option (at least one of my clients specifically requested this and uses it)

Cons

The biggest drawbacks I've heard from my clients is that Pinpointe doesn't have a price point for small senders (eg sending only a few emails a month), nor a free account for VERY small senders. They are great for large volume and enterprise senders though.

Also, they offer a WYSIWYG and a drag-and-drop campaign builder. The drag-and-drop builder is fun to use and is really true to what you see on the screen, but it could use some additional templates.

Rating breakdown

Value for Money
Ease of Use
Customer Support

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Pinpointe Is Like Constant Contact On Steroids

Reviewed on 5/30/2014
Review Source: Capterra

I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy' from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe's robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it's built-in email designer. You can either use one of Pinpointe's mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ' which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn't view properly in an email client, Pinpointe provides you with recommendations to fix it.

Pinpointe's customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP's and their team is always VERY HELPFUL and professional.

I have also been very impressed with Pinpointe's features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients' brand. Unfortunately Pinpointe's design editor doesn't store recently used colors, so I have to continually put the hex codes in.

Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.

Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.

Rating breakdown

Ease of Use
Customer Support

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We have been using Pinpointe for our email marketing efforts since 2011.

Used Daily for 2+ years
Reviewed on 9/19/2017
Review Source: Capterra

We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable.

Pros

Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons

There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Translate with Google

Pinpointe offers amazing tools that make it easy for me to send emails to my customers.

Used Weekly for 1+ year
Reviewed on 2/1/2018
Review Source: Capterra

Pros

Pinpointe has ready-made templates that I can customize, so creating an email takes me seconds not hours.

The automation features save me a ton of time. I can create emails ahead of time and schedule them to deliver or I can automate emails based on what my subscribers do. When subscribers click on links in my emails, for example, I let that action trigger a follow-up email.

Pinpointe has an image library so I don't have to spend time finding an image, saving it and sizing it. I just pick an image and add it to my message.

I love, love the testing feature. I was a little hesitant to use it at first. I wasn't sure how much of a difference it would make - but it did! Pinpointe even conducts the test for me and sends the winning campaign to my subscribers. I don't have to sign in, review the results, and send the email - Pinpointe does it for me.

The metrics are easy to understand. I've used other platforms that spit out reports that mean nothing to me, but Pinpointe's are easy to grasp. I can look at big-picture stats or I can get more specific if I want.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Pinpointe On-Demand Pricing

Starting from
$42/month
Pricing options
Free Trial
Subscription
Value for money

Professional Edition
For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price.

Enterprise Edition
For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.

Pinpointe On-Demand Features

  • A/B Testing
  • API
  • Campaign Analysis
  • Campaign Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Real Time Analytics
  • Reporting & Statistics

  • Activity Dashboard
  • Content Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Pinpointe On-Demand

Key features of Pinpointe On-Demand

  • Advanced Segmenting / Targeting - Better results
  • Behavioral Targeting
  • Bounce Processing
  • Campaign Statistics – Drill-Down
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • De-duplicate, Fix Email List Errors
  • Drag & Drop Campaign Builder
  • Drag & Drop Surveys
  • Email Inbox Previewer - check before you send
  • Email Split /Multi-Variant Testing
  • Enterprise Edition - Up to 200 users
  • Google Analytics Integration
  • HTML Email Templates - Professionally designed
  • Import / Export Data Records
  • RSS Archiving of All Campaigns
  • SPAM Score Checker - Improve email delivery
  • Save Money - 3 flexible pricing options
  • Segment Your Audience
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • ‘Email Marketing in the Cloud‘ – No hardware

Benefits

Create effective, responsive emails
With Pinpointe's drop-and-drag editor, you can customize templates that look great on any device. Responsively designed templates ensure your message adapts to any screen size.

Preview your email
Competitors show you how your email looks on a desktop, tablet and phone, but Pinpointe will show you how your email looks on specific devices, like the iPhone 6.

Automate emails
Save time by sending emails automatically. Schedule emails to send on a certain day or trigger emails to send based on a subscriber's action. You can create and automate drip campaigns too.

Access detailed metrics
Get easy-to-interpret metrics that will help you fine tune your campaigns and make solid business decisions.

Set up multiple accounts
For mid-size companies, agencies or universities, Pinpointe offers multiple logins that allow each user to manage their own lists and content.

GetApp Analysis

Email marketing has become an integral part of the business marketer’s toolbox, however it’s not always easy for professionals to find software systems they can trust with their permission-based email communications. Pinpointe is a trustworthy, cloud-based solution that has been designed to enable smarter business-to-business communications.

Developed for business marketers in mid-sized enterprises, Pinpointe is an email marketing software system that includes advanced features like list segmentation, flexible drip campaigns, mobile-friendly templates, social sharing tools, and real-time site analytics.

Creating website forms with Pinpointe.

What is Pinpointe On-Demand?

Pinpointe is an email marketing service for business communications. Although there are many email marketing solutions developed for small businesses and individuals, Pinpointe differentiates itself by offering tools designed specifically for business-to-business (B2B) customers and mid-size companies.

Specifically, Pinpointe provides the types of advanced automation features and targeting capabilities that are necessary to run strategy-based email marketing campaigns. Pinpointe allows businesses to utilize these tools without having to deal with complex coding or intricate systems. The platform’s user interface (UI) is intentionally straightforward and easy for businesses to use.

Viewing contact lists.

Pinpointe On-Demand Main Features

List Segmentation

Pinpointe’s “smart segments” make it possible for marketers to target prospects with custom email lists. Using lead scoring, Pinpointe even gives users the option to create smart segments for “hot leads” based on certain customers’ website and email behaviors.

To segment your email lists, define your segment criteria. You can combine different behavioral information, like whether a subscriber clicked on a link or opened up a specific campaign email. You also have the option to base your segmented lists on demographics or custom fields.

Editing a segment.

Flexible Drip Campaigns

Drip campaigns help businesses maximize efficiency and improve overall email marketing results. Using autoresponders, businesses can create trigger-based campaigns based on individual prospect behaviors.

Before you can start a drip campaign, you have to decide which types of triggers or behaviors you’d like to target. Set up automatic sequences that take place in individual emails. For example, you could set up a drip campaign that begins each time a person subscribes to your list or becomes a customer at your business. When that occurs, you can tell Pinpointe to automatically send educational emails at regular intervals over a period of several weeks.

Flexible drip campaigns with autoresponders.

Mobile-Friendly Templates

One of the most important parts of designing an email campaign has to do with selecting the right template design. Pinpointe’s templates are mobile-friendly and ready-to-use. They’re also customizable, which means you can change the colors or the branding to fit your company’s own aesthetic.

Browse through Pinpointe’s selection of available templates, taking a look at mobile responsive templates, mobile email templates, email newsletter templates, and e-commerce email templates. Responsive templates are designed to automatically adjust when they’re opened on mobile phones, tablets, and desktop devices. This ensures that your campaigns will look professional, regardless of the devices your customers are using.

Using templates to design email campaigns.

Analytics & Heatmaps

Pinpointe has integrated real-time website tracking and analytics into its email marketing service software. This gives businesses a complete view of how their contacts and prospects are interacting with their messages, and enables the tracking of inbound marketing results.

Among the many tracking and analytics features that Pinpointe provides are heatmaps, social metrics, lead scoring, and the ability to track funnel conversions. Pinpointe can track the responses you generate from all of your online marketing campaigns, including any banner ads or paid programs you participate in. You can also measure inbound marketing to see which websites and links are generating the most interest in your content.

Real-time analytics and data.

Pinpointe On-Demand Integrations

Users with the Enterprise Edition and Agency Edition are able to sync Pinpointe to their Salesforce.com contacts. Pinpointe’s “ForceSync” system pushes Salesforce.com contacts into Pinpointe. It then syncs bounces and unsubscribed contacts back to Salesforce.com. Pinpointe also offers an XML API Connector.

Pinpointe On-Demand Pricing

Pricing for Pinpointe is based on the number of active contacts stored in a business’ email contact lists. Monthly costs range from $49 (for up to 5,000 contacts) to $898 (for up to 200,000 contacts). Organizations with more than 200,000 contacts are encouraged to contact Pinpointe directly for custom pricing options.

Pinpointe On-Demand Bottom Line

  • Cloud-based solution enables business-to-business communications

  • Developed for business marketers in mid-sized enterprises

  • Segment lists based on customer behaviors and demographics

  • Create flexible drip campaigns

  • Use real-time site analytics to for more effective marketing strategies

Pinpointe On-Demand FAQs

Below are some frequently asked questions for Pinpointe On-Demand.

Q. What type of pricing plans does Pinpointe On-Demand offer?

Pinpointe On-Demand offers the following pricing plans:

Starting from: $42/month

Pricing model: Subscription

Free Trial: Available

Professional Edition
For mid-size businesses sending 5,000 to 250,000 emails a month, the Professional Edition is best. You'll get a single user login and access to advanced features at a great price.

Enterprise Edition
For mid to large businesses or agencies, the Enterprise Edition is a great solution. You can send 250,000-10 million+ emails a month with this high capacity package and have up to 250 user logins. You'll have dedicated servers, IP addresses, an account manager, phone support and access to additional features, like Salesforce integration.

Q. What are the main features of Pinpointe On-Demand?

Pinpointe On-Demand offers the following features:

  • Advanced Segmenting / Targeting - Better results
  • Behavioral Targeting
  • Bounce Processing
  • Campaign Statistics – Drill-Down
  • Create ‘Drip Marketing’ campaigns - Improved automation
  • De-duplicate, Fix Email List Errors
  • Drag & Drop Campaign Builder
  • Drag & Drop Surveys
  • Email Inbox Previewer - check before you send
  • Email Split /Multi-Variant Testing
  • Enterprise Edition - Up to 200 users
  • Google Analytics Integration
  • HTML Email Templates - Professionally designed
  • Import / Export Data Records
  • RSS Archiving of All Campaigns
  • SPAM Score Checker - Improve email delivery
  • Save Money - 3 flexible pricing options
  • Segment Your Audience
  • Send Emails ‘On-Behalf-Of’ Someone
  • Synchronize with Salesforce.com
  • ‘Email Marketing in the Cloud‘ – No hardware

Q. Who are the typical users of Pinpointe On-Demand?

Pinpointe On-Demand has the following typical customers:

Large Enterprises, Mid Size Business, Non Profits, Small Business

Q. What languages does Pinpointe On-Demand support?

Pinpointe On-Demand supports the following languages:

English

Q. What type of pricing plans does Pinpointe On-Demand offer?

Pinpointe On-Demand has the following pricing plans:

Subscription

Q. Does Pinpointe On-Demand support mobile devices?

We do not have any information about what devices Pinpointe On-Demand supports

Q. What other apps does Pinpointe On-Demand integrate with?

Pinpointe On-Demand integrates with the following applications:

LinkedIn, Salesforce Sales Cloud, Shopify, SugarCRM, Twitter, Twitter Archiving, Unbounce, Wordpress, Wordpress, Zendesk

Q. What level of support does Pinpointe On-Demand offer?

Pinpointe On-Demand offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials