Outbrain Pricing, Features, Reviews & Comparison of Alternatives

Outbrain

Native Advertising Platform

4.3/5 (10 reviews)

Outbrain Overview

Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.

Pricing

Starting from
$20
Pricing options
Free Trial
Freemium
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Canada, Europe, Latin America, United States

Supported Languages

English

Outbrain Reviews

Overall rating
4.3/5
90% positive reviews
6
Excellent
3
Very good
0
Average
0
Poor
1
Terrible
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Helps with page views

Used Daily for 1+ year
Reviewed on 7/28/2018
Review Source: Capterra

Pros

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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An amazing way to reach new customers!

Used Daily for 1+ year
Reviewed on 6/11/2018
Review Source: Capterra

wat to reach new users

Pros

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Outbrain helping University

Used Other for 6-12 months
Reviewed on 8/28/2018
Review Source: Capterra

Pros

The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

Cons

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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Great tool if used properly and constantly finetuning

Used Weekly for Free Trial
Reviewed on 8/7/2018
Review Source: Capterra

Was good, but the management costs might be overwhelming.

Pros

Easy to use interface that allows real time updates and reporting.
Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

Cons

A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results.
You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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Expand your content with Outbrain!

Used Monthly for 6-12 months
Reviewed on 1/11/2018
Review Source: Capterra

Was able to get my content in front of fresh eyes and drive new website traffic!

Pros

Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

Cons

It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Outbrain Pricing

Starting from
$20
Pricing options
Free Trial
Freemium
Value for money

Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

Outbrain Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Network Marketing

  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Media Integration
  • Tagging
  • Third Party Integration

Additional information for Outbrain

Key features of Outbrain

  • Advanced testing & conversion tools
  • Content analysis
  • Content marketing
  • Content promotion (articles, videos...)
  • Content recommendation optimization
  • Customized modules
  • Dedicated help center & support team
  • Instant headline & image testing
  • Mobile application
  • Naive Advertising
  • Native campaign support
  • Real-time recommendations
  • Responsive design
  • Video recommendation display

Benefits

  • After creating your content, let Outbrain analyse your headline and image to attract the eye of the reader. You can promote videos, articles and infographics among other types of media content.

  • Outbrain Amplify helps you to optimize your content by featuring it on the top media websites. Outbrain can help your content to gain more visibility, deeply engage your customers and attract new targets.

  • Get more information on your audience thanks to the analytics dashboard and recommendations on what to do next.

  • Outbrain FAQs

    Below are some frequently asked questions for Outbrain.

    Q. What type of pricing plans does Outbrain offer?

    Outbrain offers the following pricing plans:

    Starting from: $20

    Pricing model: Freemium

    Free Trial: Not Available

    Choose a daily budget ($20 minimum) and cost-per-click. You pay only for the visits you receive, until you reach your daily budget.

    Q. What are the main features of Outbrain?

    Outbrain offers the following features:

    • Advanced testing & conversion tools
    • Content analysis
    • Content marketing
    • Content promotion (articles, videos...)
    • Content recommendation optimization
    • Customized modules
    • Dedicated help center & support team
    • Instant headline & image testing
    • Mobile application
    • Naive Advertising
    • Native campaign support
    • Real-time recommendations
    • Responsive design
    • Video recommendation display

    Q. Who are the typical users of Outbrain?

    Outbrain has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Outbrain support?

    Outbrain supports the following languages:

    English

    Q. What type of pricing plans does Outbrain offer?

    Outbrain has the following pricing plans:

    Freemium

    Q. Does Outbrain support mobile devices?

    We do not have any information about what devices Outbrain supports

    Q. What other apps does Outbrain integrate with?

    Outbrain integrates with the following applications:

    AdStage, Attribution, Beckon, Contently, Domo, Kapost, Newscred, RebelMouse, Skyword, Xplenty

    Q. What level of support does Outbrain offer?

    Outbrain offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials