We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential.
Uberflip is a content experience platform that aggregates all your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey.
By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with your marketing automation platform in order to bridge the gap and improve process between content and demand generation.
It allows us to take existing content and repurpose it together with other related content to increase user engagement. Too much content has been hidden away and Uberflip brings it back to life by presenting it to visitors as appropriate based on the types of content they are engaging on. We can also create unique streams for account based marketing campaigns or enable Sales to pull specific content into their customer emails instead of sending out static download URL's. Overall, the platform shows great promise as it matures and supports integration with additional marketing tools.
The platform pulls content from a variety of sources together and presents it back in a logical, streamlined interface. Once the content "streams" are built, they are easy to leverage in a variety of ways from a website resource center to individual streams for sales and account based marketing programs. Setup was straight forward and the Uberflip team was there to help through the on-boarding process. Although the AI engine is licensed separately, it has the ability to learn what content performs best and make intelligent recommendations to build stickiness and reduce bounce rates. While we are in the early stages of rolling out the software, we believe is shows great promise in bringing our content together in ways that increase prospect engagement.
The number of pre-built integrations is relatively small. While the important ones are covered, if you use any tools outside the main integrated platforms, you'll need some additional time and customization to get things running. Also, integration with HubSpot is immature compared to other add-on marketing tools. There is definitely data sharing between the platforms but it's list based and not a robust timeline integration. Conversions are written to a list but other interaction tracking is just summary data unless you log into the Uberflip platform. Hopefully as the product matures, the integration and data sharing will too.
An easy platform to store, sort and publish content on our site with lots of features to customize the backend and frontend.
- Customer service is stellar. Always responsive and the CSMs give us feedback and ways to better utilize their platform.
- The product offers options for ABM
- Really easy to use and navigate the product
- Great knowledge-base and customer references to see how other companies are using the platform.
- Content tags and automation make it simple to add new content to specific content hubs.
- Sales can use this but not have access to the Marketing side of the platform. Great for ABM when they can create their own Sales hubs for prospects.
- Their Brand team that can create custom hubs
- Creating custom backend stuff can get messy with a script manager that doesn't allow you to bounce down a line when coding.
- There's one look for all hubs. Not much to set another hub apart except for branding and colors. Wish they had more options for the user to change things without having to use their Brand team or a dev.
- PDF upload/viewer, Flipbook, is not great. It's simple but has flaws that could be updated (e.g. in fullscreen mode you have to know to click ESC to exit fullscreen, otherwise there's no X or minimize feature).
It allowed me to easily review a piece of software.
Uberflip provides my company the functionality to be able to design a content experience to match any customer's journey. They offer tips and tricks to constantly enhance the programs we build, and they are continually working to improve themselves and their offerings to allow us to do more. From AI and machine learning to advice on improving the look and feel of our hub, Uberflip's tech and support have been unmatched each time we considered vetting different solutions.
Occasionally, our design teams would like to do a little more in terms of customizing the look of our hub themselves, and are unable to implement them themselves due to pieces of the system we don't have control over. That said, the Uberflip dev team is incredible open to requests and suggestions, and are very helpful when we come to them with thoughts and things we would like to customize.
Great SEO set-up, good add-ins from third-party sites and apps, easy content creation that's set up to reach people effectively.
Uberflip is fairly easy for users to learn independently. The Knowledge Hub provides great info that often answers questions before customer service even has to be contacted. It's also well organized. Features are accessible and easy to find. It also prioritizes really important aspects of the content experience, including SEO and CTA-related features. This makes it easy for us to engage with our audiences effectively.
Users are rarely notified of updates and new features. Actually, the hub has so many features in general that I find sometimes I don't even know certain options exist for me. It would be great if Uberflip offered more frequent meetings with success coaches to go through features we might not know about. Also, the hub requires extensive coding to differentiate itself from other Uberflip hubs. While branding can be placed throughout the hub to make our brand stand out, it still follows a very generic template that isn't very customizable.
Using uberflip we can better organize our "learn" content. We also have the ability to choose the content different target markets see. There's a lot of ways to be creative while specifically targeting different groups of potential clients. I'm sure I'll learn a lot more things I can do with uberflip as we continue implementing it.
I like that you can build streams and add content to specific streams. The menu build out options are really helpful as well. I'm currently working with other marketing software vendors who can be difficult to get a hold of or an answer out of. The uberflip customer support is there for me all the time. Scheduling a call with them is so easy through Calendarly. They've even helped me with coding on the back-end without charging us extra. We are starting to launch it now and look forward to adding sales streams to see how we can tailor content to our target market even better!
Uberflip is very easy to design without code (for the most part), however because most of it is without code, the design options can be limited. For instance, CTAs can have images, but you can't choose the transparency or move the text/button on the CTA to whatever spot you want. In addition, non-marketing streams can only have content uploaded in the same format (pdf, youtube, etc.). I had to enter all of our videos via embedding because we host our videos on a platform that isn't an integration. I've also had issues with the Smart Filters working correctly, but the uberflip team said they are on it! Overall, I would still highly recommend uberflip.
Contact Uberflip for detailed pricing information.
Manage Content - Aggregate your blogs, social content, eBooks, white papers, videos and more in a responsive Content Hub design for discoverability, engagement, and conversions.
Tailor Experiences - Show your audience the right content at the right time with target content streams you can easily curate, and add contextual call-to-actions for lead generation.
Generate Leads - Gate premium content and convert more visitors into leads with dynamic call-to-actions that pass new contacts on to your marketing automation.
Measure Performance - Get quick insight into content performance with Uberflip's Content Score, and pass behavioral data to your marketing automation to better understand what content is working.
Below are some frequently asked questions for Uberflip.
Uberflip offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact Uberflip for detailed pricing information.
Uberflip offers the following features:
Uberflip has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Uberflip supports the following languages:
Uberflip has the following pricing plans:
We do not have any information about what devices Uberflip supports
Uberflip integrates with the following applications:
Google Drive, Hootsuite, HubSpot CRM, HubSpot Marketing, Kapost, Marketo, Subscription Genius, Unbounce, Vidyard, ion interactive
Uberflip offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support