Email Marketing Software
4/5 (28 reviews)Pros
They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
Cons
With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.
Creating an email and sending it is super easy! The challenge is that our recipients, who have asked to receive the emails, have to search through their junk or clutter or trash email folders to find the emails. It is really hard to receive emails from Vertical response. When I first started receiving emails from our organization, I had to search for the email and move the email from junk to important multiple times. As an organization, we have actually stopped using vertical response, because it is not a good way to communicate with our recipients. It would be great if they could receive the emails and not have to search for them.
Pros
Super easy to use! Great templates help you create fabulous looking emails.
Cons
Our recipients don't get the emails. We have checked to ensure info is correct. If they can find the email in their junk folder, they will interact with the email, click on links, but still the next an email comes it will still go to their spam or clutter folder.
Pros
I have had this software for over a year and it was really easy to use for the most part it was really organized..they have been around for a long time so i was impressed with their track record.
Cons
I had some user errors on my end but as far as the software i dont have any complaints that i can think of.
Ease of use
Pros
This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.
Cons
At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.
Convenient and easy to use. Has really helped our business gro
Pros
Easy to use and user friendly, had no problems learning this software quickly and proficiently. Just wish our office had discoveryed this sooner
Cons
There isn't anything so far that I dislike about this software. Easy to use, use friendly. Only wish we had found it sooner!
Weekly email marketing. Easy to use and affordable monthly plans.
Pros
It is really easy to use. No need to write codes so anyone can use it. You can link your social media accounts as well.
Cons
None so far. Weve been using this for more than 6 years now. We now use a monthly plan which makes it convenient and affordable.
Pros
Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.
Cons
Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.
Pros
It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.
Cons
There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform.
Pros
Very easy to use, a light on the pocket way to get started with email marketing. We used it for one of my previous organizations called SCNext to email flyers and updates to our members. Worked like a charm and plus the free version had many features which we rode along for a long time.
Cons
Customer support was not the best. Plus the product used to freeze up some times and required us to exit browser and re-load. Bugs in the system need to be ironed out. They may have already done it but my experience with it had some kinks
Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way!
Pros
Easy to use! User-friendly with many options. Also, has a very low spam rate!
Cons
Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.
Pros
I really appreciate its straightforward and simplistic user interface. It makes it easy to put eblasts together in a snap.
Cons
It can be difficult to manipulate the layout of elements in the eblast. Sometimes I will move one thing and it will distort the entire layout.
Pros
VerticalResponse allows you to create email campaigns and easily distribute them to your contacts and distribution lists.
Cons
Unfortunately, VerticalResponse's interface is a bit dated and very clunky. Compared to other options on the market, it is not as intuitive or user-friendly.
Overall, it was a valuable learning curve for my organization!
Pros
This software gets the job done. The best features is most likely the reporting visualizations.
Cons
The deliverability with a lot of organizations was extremely low, and I thought the pricing was pretty high in relation.
Pros
I really like the list building and segmenting functionality, it provides a great email testing solution.
Cons
Designing emails isn't quite as simple, the templates aren't the highest quality and the customer service is merely adequate.
Pros
It does what it says it will - emails are sent reliably and the tracking functionality works well every time.
Cons
The cost is too high compared to other options which do exactly the same thing. There is no usability benefit to using this service, in my opinion.
Excellent community.
Pros
Vertical Response is a pioneer in email marketing and they had a very good community of marketers. I've learned a ton from them and the software was decent. Also the monthly newsletter "What's the topic, Popick" was interesting and useful.
Cons
I couldn't top up my account and Customer Service was useless. I just couldn't used their software. I'm sure that now situation changed.
It was a free service and enabled us to reach our membership with news and announcements.
Pros
The capability to make custom emails using a multitude of possible templates. Having the capability to import contacts and examine the the open rates and follow the effectiveness of any email campaign. Being a non-profit we were able to use the free version.
Cons
Sometimes the emails got caught in the receivers SPAM or so we think because many emails were not opened and we received responses or comments from our membership that they did not receive the emails that were sent.
Free and easy to use.
Pros
Very easy to use, and very easy to get started. I did not have much experience in email marketing or HTML, and still found the templates available straight forward and understandable.
Cons
I sincerely do not have any negative feedback about this program. I would like to see more of how the reports & analytics could be built out.
VerticalResponse is a good choice for an email marketing solution when you also need advanced image-editing features. There's no guarantee that your contacts who use Gmail will receive your emails, though. Creating segmented email campaigns is also more difficult with this application than with the best email marketing services.
However the templates and marketing responses were quite healthier.
Pros
I love their new update! Being able to send the follow up email at a later date is so awesome. I can set it for 30 days and then not worry about forgetting.
Cons
The reporting options on the survey results needs some work. I would like to see percentages for each answer.
With it's robust feature set, Vertical Response can overwhelm a first time user. However, Vertical Response integrates seamlessly with social media and CRM software to provide a comprehensive email marketing platform. In addition, Vertical Response now offers a free trial to test their email marketing service before committing to paid options.
This tool sends the marketing emails with beautiful templates
Create signup forms with matching templates
Schedule social network updates on Twitter and Facebook
Autoresponders to welcome new signups to your lists
Reports that show the reach of your emails and social networks
We used VR for a couple months but were not happy with the reporting features. We were also hoping for A/B testing abilities in order to see which email subject lines, from lines, etc would perform better to our customer lists.
Rating breakdown
Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.