Outbrain Reviews

Outbrain

Native Advertising Platform

4.3/5 (11 reviews)
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Helps with page views

Used Daily for 1+ year
Reviewed on 7/28/2018
Review Source: Capterra

Pros

Easy to utilize user interface that enables actual time updates and reporting. Complete exposure into outcomes that enables my group to make modifications that will right away affect the project performance.The platform is really user-friendly.

Cons

You cannot make edits to existing projects once they are live, you need to recreate them if you wish to alter any aspects.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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An amazing way to reach new customers!

Used Daily for 1+ year
Reviewed on 6/11/2018
Review Source: Capterra

wat to reach new users

Pros

It's a great way to reach the best audience at the right time. Outbrain bring us the best ROI we ever seen from other PPC platforms.

Cons

It has friendly UI, and great ways to reach various target audiences. The only cons its that you need some short period of training on the system.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
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Outbrain helping University

Used Other for 6-12 months
Reviewed on 8/28/2018
Review Source: Capterra

Pros

The advertising agency that provides services to the University where I work proposed the use of Outbrain technology. We have a lot of content but it was not possible to get it to a lot of people at the same time, and that's what Outbrain helped us do.

Cons

The support here in Brazil was confusing, this delayed the beginning of the campaign and displeased the company. Luckily, in the end the numbers were positive and this softened any problems that had occurred previously.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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Great tool if used properly and constantly finetuning

Used Weekly for Free Trial
Reviewed on 8/7/2018
Review Source: Capterra

Was good, but the management costs might be overwhelming.

Pros

Easy to use interface that allows real time updates and reporting.
Complete view of the results that allow the team to make improvements that will immediately impact campaign performance.

Cons

A long setup time, you need todo a test campaign first in order to see if it meets the requirements, and continue to update it until getting a satisfy results.
You also need to keep a close track on CPCs and see if recorded in campaign analytics program.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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Expand your content with Outbrain!

Used Monthly for 6-12 months
Reviewed on 1/11/2018
Review Source: Capterra

Was able to get my content in front of fresh eyes and drive new website traffic!

Pros

Outbrain allows you to take a piece of important content and push it out beyond what most agencies are capable of. You can see your content featured on some high DA sites, meaning you'll get more eyes on it. Instead of traditional display ads, these provide relevant content to website visitors and can help direct traffic your way. If you have a great piece of content, Outbrain can be a great tool to get it the visibility it deserves and grow your brand.

Cons

It's not cost-effective for everyone. There is a minimum spend, so it may not be in everyone's budget.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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Outbrain is a great tool for advertising!

Used Monthly for 1+ year
Reviewed on 11/28/2017
Review Source: Capterra

Outbrain is great for distributing your published articles!

Pros

Outbrain allows me to publish my articles and drive traffic to them from websites across the internet!

Cons

The cost of Outbrain is at time a bit shocking, but the website traffic can really lead to great results.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend

7.0/10
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Super great tool to amplify the reach of your content

Used Monthly for 1+ year
Reviewed on 3/19/2018
Review Source: Capterra

Pros

This is a marketers best friend. It's very easy to set up individual content pieces or say even an entire blog to get promoted.

Cons

Sometimes the placement of the content is not the best so click throughs can be lower or their quality not the best.

Rating breakdown

Value for Money
Ease of Use

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Outbrain For Good Cheap Traffic

Used Monthly for 1+ year
Reviewed on 9/18/2018
Review Source: Capterra

Pros

Very easy to use from a user interface standpoint. Many targeting options and easy to segment audiences.

Cons

Bulk changes can be challenging at times but for the most part it is a great network

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
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Read the brand name sites you know and love

Used Monthly for Free Trial
Reviewed on 11/21/2018
Review Source: Capterra

Pros

Outbrain is great because they give site owners and brands the ability to advertise on different big name brand across the internet. They do the work and reach out to these sites, while giving you an easy to use platform that allows for easy campaign management.

Cons

The software is pretty standard and has a bit of a learning curve. We'd like to see better options for lower ad spend on new ad campaigns, and not giving such priority to bigger brands with bigger budgets.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
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Drives Leads, but Conversions?

Used Monthly for 6-12 months
Reviewed on 10/10/2018
Review Source: Capterra

Pros

We get a ton of traffic from this channel, at relatively inexpensive prices. But I'm not sure if these leads are actually materializing into new business for our company. . .

Cons

Leads can vary widely in quality. Most visitors just bounce after click, some view through convert, have not gotten much direct response.

Rating breakdown

Ease of Use

Likelihood to recommend

10.0/10
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Worthless untargeted traffic

Used Weekly for 1-5 months
Reviewed on 2/8/2018
Review Source: Capterra

Pros

Outbrain's interface is pretty easy to use, and it's very quick to get your campaign up and running.

Cons

The traffic is worthless. None of the audience is remotely targeted, and it results in zero conversions.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

2.0/10